Conversion & AnalyticsOctopus SEO was founded and is driven by the principle that data underlines successful digital marketing
Data is the foundation that allows us to be transparent and effective. Because of this, our team has developed processes to funnel, accurate & accessible figures to our clients in realtime.
Because our client’s goals and objectives vary, we offer digital marketing solutions consisting of many data and analytical tools that allow us to build and optimize customer journeys to conversion.
We understand all businesses are different, so we work closely with all our clients to understand every aspect and ensure that our reports, tracking and KPIs give an accurate snapshot of the real campaign metrics & ROI. When using our own conversion tracking, Octopus SEO uses a Macro/Micro conversion model, which gives us insights into the top and bottom of the sales funnels activity.
Our team always keep our clients on the same page. To accomplish this, Octopus SEO offers our clients access to realtime analytics dashboards that we use ourselves to internally to optimize campaigns. These dashboards give our clients real actionable insights which allow them to monitor the ongoing performance of their campaigns and complete transparency of figures.