Retargeting VisitorsThe fact is 9 out of ten visitors to your website, landing page or offer will leave without taking any form of action. Without an effective retargeting sequence to bring them back to your offer you are leaving a lot of money on the table
When someone discovers your brand online it’s difficult to establish exactly where they are in their buying decision, for example, they could have just become aware that your particular product or service is potentially what they really need in order to solve a problem. Or they may be aware there are multiple solutions from multiple vendors and they are weighing up which provider is right for them.
In any case, as we live in an age where the consumer is empowered with choice and instant information to aid their buying decision we need to ensure that our client’s brands remain top of mind with consumers.
We achieve this by employing effective retargeting campaigns when someone visits your website or landing page and views particular information and content. For example, if we know the potential customer has visited a certain page on your website we can show them a relevant ad on Facebook, the Google display network or YouTube.
The effectiveness of retargeting cannot be underestimated and will bring potential customers back to your offer with a high probability of conversion.